Leaf and Life
Brand Development/ Illustration
Leaf and Life is more than a drink — it’s a lifestyle. This sparkling tea combines natural ingredients with bold, refreshing flavors, creating a delicious and guilt-free way to stay energized and healthy. Designed for those who refuse to choose between wellness and enjoyment, Leaf and Life offers a vibrant experience inside and out. From its eye-catching packaging that reflects its lively essence to its innovative flavor profiles, each sip celebrates vitality. Whether you're powering through a busy day or unwinding after a workout, Leaf and Life are crafted for those who prioritize self-care and savor every moment.
I built this brand from the ground up, crafting the logo, packaging, flavor concepts, and advertising to reflect its mission: inspiring healthier choices through style and simplicity. This project highlights my branding, illustration, and packaging design skills, creating a product that stands out on the shelf and connects with modern, health-conscious consumers. Winning the Gold and Silver ADDY Award validates the creativity and impact of this work.
Awards & Recognitions
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Awarded by the American Advertising Federation (AAF) Inland Empire chapter, this prestigious recognition honors outstanding creative excellence in advertising. The Gold ADDY Award was presented to Leaf and Life, celebrating its innovative concept, superior execution, and impactful design. This award exemplifies exceptional skill and artistry, representing the highest standard of achievement at the local level of the ADDY Awards competition.
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Presented by the American Advertising Federation (AAF) California chapter, this distinguished award recognizes exceptional creative achievement in advertising. Leaf and Life earned the Gold ADDY Award for its innovative concept, outstanding execution, and impactful design. This honor represents the pinnacle of excellence at the state level, celebrating work that pushes creative boundaries and sets a standard for artistry and innovation in the advertising industry.
Process
